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Customer 360

Unifying fragmented customer data into a governed Customer 360 so every team works from one trusted profile.

01

The challenge

Customer information lived in separate trading, CRM, support and marketing systems, each with its own definition of the same person. Teams stitched the picture together by hand, and no one could trust a single source for who the customer was or what they had done.

02

What we built

We built an API-led integration layer that connects the source systems and resolves their records into one governed customer profile. Standard APIs expose that profile to the platforms that need it, so updates flow in near real time rather than through overnight batch jobs and manual exports.

03

The outcome

The business now works from one consistent customer view across trading, service and marketing. The integration layer is reusable, so each new system plugs into the same profile instead of adding another silo.

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Isometric illustration of a customer support agent on a phone screen